For this logo I initially was really stuck figuring out what I wanted my company’s name to be. I tried my last name, middle name, and some random words, but none felt like they were the best option I could make. So I thought about how I felt very creative when making brainpan and that was two random words put together. That made me think about my internship this summer which was a card game of random words. Now I made this a challenge where I picked two words and created a company from them. There Lottery Haus Publishings was born.

I decided to lean into the lottery aspect and make a slot machine. I had a couple different versions of a slot machine but I decided to go with this version because it is smaller, less detailed, and will look better when minimized.In the beginning I had 777 in the slot machine to lean into hitting the jackpot when publishing your book with us, but I decided to add the initials into the slot and make it look like 777 so it still comes across the same but now has branding when standalone. I tried to keep the font also reminiscent of casinos and add a spade and diamond into the T and H.

Overall, creating a logo was harder than expected. There was a lot of curveballs in the creative process and I was stuck in some creative ruts at times. But overall I think I ended up coming up with an effective, cohesive logo.