Lucille Publishing aims to bring art closer to you. Through personalized coffee table books, Lucille Publishing creates a book of art that speaks to you. Through our wide selection of art online, you can choose which pieces you want to be featured in your book. Every single piece of art offered on Lucille’s website also has a story from the artist relating to the piece of work. We want the art you chose to be in your book to be connected to you in every way it can be. We want tangible art and stories to promote conversation and creativity among a generation where digital imagery is so ingrained.

Lucille’s logo design is very simple, inspired by the beauty and simplicity of a coffee table book. Helvetica was chosen as the icon of simple and clean fonts. A dark cherry red was chosen as the color because it feels modern and classy. Within the word “Lucille”, the two ll’s make very subtle books, hinting at the reason for the company. When the ll’s are standing alone, the books are incomplete. This is not because they are without the word Lucille, but because they are without you. The building of your unique book is what theoretically “completes” Lucille.

The word Lucille was chosen because coffee table books are classy, and Lucille is meant to be a nod to a time without technology. Lucille is my middle name and was my great grandma’s name. I thought it fit well with the brand’s identity.

I loved this project because I so enjoyed making the brand guide and making something cool come to life. I struggled with this project in terms of the graphic element of the logo. I knew how I wanted the type to look, but the graphic element took me a while to figure out. Overall, I am really proud of how Lucille Publishing turned out.