I decided that I wanted my publishing company to be sophisticated and elegant. This decision came from my desire to communicate that this company would have the highest standards when it came to both its published content and its design. Due to my desired brand messaging, I ended up naming the company Paper House Publishing. To me, this is the name of a publisher that values sophistication, elegance, and quality.

In my initial sketching stage, I tried numerous different arrangements of the elements pictured in my logo. I knew that I wanted this design to contain a house, to reference the house in the brand name, and a book, to reference both the paper in the brand name and the product. I also knew that I wouldn’t these elements, especially the book, to be more abstract. After trying some arrangements where the book acted as the roof and some like my final design, where the house emerges from the book, I ultimately decided that this was the best arrangement for the elements in my logo. Originally, I was using a slightly lighter blue and a deep green as the colors in my logo. However, I ended up deepening the blue as it was more elegant this way. I changed the green to a tan so that it more accurately reflected the color of paper.

When it came to choosing a typeface, I knew I wanted one that was both sophisticated and elegant. I browsed a selection of different elegant typefaces until I came across Griffon Semi Bold. I felt this font most accurately communicated my desired brand voice.

Overall, I believe my logo successfully communicated the desired brand voice of Paper House Publishing. I did face some challenges when it came to design decisions in the sketching and mockup stages of this project. However, I am happy with the final result of this logo.