For the final project of J465, we were tasked with creating an animation for the publishing company logo we designed in Project 1. My company, Funny Bunny Publishing, is dedicated to engaging young minds through whimsical and imaginative narratives that nurture a sense of childlike wonder — something I believe can only be found within the pages of a book. The logo itself draws on the youthful and playful qualities often associated with bunnies, and I wanted the animation to reflect this same sense of joy that is emblematic of the company’s values.

To capture the playful spirit of the company, I decided to incorporate the distinctive “hop” of a bunny. I animated the position of the bunny in the logo to move up and down, mimicking its natural movements. To enhance this effect, I added “bouncy” sound effects, which I feel brought the logo to life and reinforced the lighthearted tone. The bounces added both visual movements and an auditory charm.

In addition to the bunny’s movement, I decided to animate the text by dropping in the words Funny, Bunny, and Publishing at separate times. This choice added depth to the composition. However, I struggled to make sure the words dropped in at the same speed. It took time to adjust, but ultimately, I’m happy with the result.

I applied a “Hand-Drawn” effect to the overall composition to enhance the playful tone even further. This stylistic choice gave the impression that the logo had been sketched in real time, complimenting the whimsical feel I was striving for.

This project was a really enjoyable opportunity to experiment creatively. Since this was my first time using After Effects, there were challenges along the way, but I feel accomplished. Moving forward, I hope to edit the logo and its animation, such as adjusting the font sizing and refining the design of the bunny itself. I would also like to animate the whiskers and the ears so they move separately from the overall bunny head.