I created Sunset Publishing because when I think of reading, I think of something very relaxing and tranquil. Watching sunsets is something I like to do in my free time to decompress and appreciate the sky’s beauty, just like how when you read, you appreciate the narrative written by the author. Because of this, I made my publishing company called Sunset Publishing to publish books that make the reader relaxed and carefree and help them escape life’s stressful moments. 

While thinking of the concept, I mapped out some ideas on paper to somehow create a logo that incorporated a sunset as well as a book or a bookmark. I found it difficult to come up with a clever way to incorporate both ideas into one image, but eventually I came up with a sunset that is made out of the book pages if the book was held upside down. I wanted something simplistic and modern as well to emphasize that the books published by this company are not over the top or super bold in their cover design. 

I had trouble choosing a typography that went well with the sunset. Originally, the sunset had rigid ends (not curved), but I wanted something more whimsical and carefree, so I rounded those corners. After doing that, I thought I should have a typeface that has rounded edges to correspond to the roundness of the sunrays. I think the type I chose works out well and looks like it goes along with my logo. The colors I chose were orange and blue because I thought that most sunsets have orange in them and blue is the opposite on the color wheel to orange. The contrast of blue and orange offers some dynamic contrast to the relaxed logo and message. 

In the future, I would try to create a logo that is a bit more scalable. I did my best to work with this one and make it look good both big and small, but it was difficult at times. With books, sometimes the logos are super tiny, so I think I might have to rethink the rays/amount of rays if I were to complete this project again. I am proud of my work and could see this logo used for a real company.