For this project, I designed a magazine spread for an article about the personal connectedness that we feel due to social media. For the core idea, I created the social media heart icon but used an illustration of “heart hands” instead of an actual heart. I used similar text and social media-related iconography throughout the composition to create a sense of interconnectedness and relation.
For my Little 500 poster, I took the influence of popular contemporary designer, art director, and illustrator Aries Moross. Beginning in 2007, Moross launched their career in London, designing posters for the underground music scene, a year later launching a vinyl-only record label, “Isomorph Records.” Throughout the years as Moross grew as a designer and built a following, they continued to grow within the music industry and expanded into other sectors of art direction and design, eventually opening their own creative studio in 2012, “Studio Moross.”
As a Creative Director, Moross has expanded into a variety of different areas of design, however, they’ve still managed to remain strong in their musical roots, creative directing for a variety of different musical clients in a variety of ways spanning album designs to show direction. Clients include the likes of H.E.R., Spice Girls, and London Grammar.
Moross’s style usually centers around a huge emphasis on typography rather than illustrations. As you can see from their work, they love to fill the page with type and design the words and letters with a variety of fonts, colors, and art styles, seamlessly mixing a ton of different styles for one striking, vibrant, and fun design.
These two designs served as the base inspiration for my design. I loved how Moross blended so many different type faces, colors, and design ideas without the design feeling to overwhelming or cluttered. I of course took some of my own liberties with regards to the idea of designing typography instead of relying on illustrations. I chose Moross as my influence, primarily to push myself into more typographic design, as that’s not something that I’m usually good at or interested in.
Overall I am happy with my design. For one of my first true dives into typographic design, although while still very rough, I think I did a good job, and better than I expected to be honest. When ensuring that I added my own style/ideas to the design while still adhering to Moross’ influence, I wish I could’ve blended the ideas better to create something that was overall more cohesive, however I am glad that I pushed myself, and happy with the result.
The design is of course based on a sunset,
with its reflection being shown within
the pages of a book. The reflection also
symbolizes text that would be shown in a
book’s pages. This is representative of the
the beauty found within a story, and the power
it holds, to elicit the same emotions as an
alluring SUNSET.