Almost immediately, after looking at the stories, I wanted to do the Old Tech story. I thought it had the most creative freedom and the content was very interesting. I made myself sit down and for 20 mins write down every piece of tech that I could think of. Then I did that process once more but only thinking about things that symbolize the idea of “old”. After this 40 mins session, I looked at my two lists and tried to think of ways I could use and of the elements. I wanted the imagery to not be too obvious that it would be unoriginal, but I also wanted the idea and themes to be easy to recognize. I first landed on the idea of the dentures in water, in my mind they mean that someone is old and they have a simple enough shape to mimic. Then I went through my tech list and tried to mentally place items in the glass. I eventually landed on the older rotary style phones because of its shape looking like the top denture in a glass. I modeled the glass, phone, and dentures after real subjects and added highlights and shadows in order to make them seem more 3D. I wanted it to be realistic enough so that people aren’t confused at first glance. Then I based the typography and the name of the story off the illustration. The name came from the idea of a “bit” of nostalgia, where I replaced the bit with bite, referencing the dentures. The color came directly from the phone’s reference in hopes of tying them together. For the font, I knew I wanted a sans serif because then it is less likely to steal the show from the illustration. To finish off the type, I italicized the “bite” so that people would hopefully notice the wordplay. The piece still felt disconnected, so I went back to my references and saw the wire that connects the receiver and the phone and decided to model a brush off the design. This worked on two levels: it allowed me to connect the two pages and it allowed for some of the white space to be taken up above the title. The final decision/intention I had for the spread was to figure out the footer. I despised the way a traditional footer looked on and around my image. After much trial and error I rotated the text and it fit. I think it not only serves its purpose, but it is also a rule bending move that DEADHEAD Publications would be proud of. Overall, I am super satisfied with the result.
Category Archives: B. Piper
Timothy Goodman Little 500 Influence
For my influence, I decided I wanted to specifically choose an artist that is new to the game, someone who will most likely have a long illustrious career in the near future. I decided that Timothy Goodman would be a good choice. Goodman was born in Cleveland, Ohio and developed a passion for art early on in his life. Although he didn’t see this as a viable career path, he initially worked in construction. Eventually, he decided to apply to the School of Visual Arts in New York City where he studied graphic design and finally found his artistic voice.
Working as a designer for a few years, Goodman eventually gained recognition for his illustrations and murals. His distinctive mix of bold hand-drawn letters and illustrations combined with his socially aware and reflective messaging allowed his career to really take off. His collaborations with high-profile brands such as Apple, Google, Target, and The New York Times quickly allowed him to build a name for himself.
Goodman has since used his art as a medium to explore more complex personal and social ideas. He often talks about topics such as mental health, masculinity, relationships, and self discovery in his works and he uses his platform to address issues on social justice and activism. His extremely distinct style of hand-drawn letters and minimal use of bold color make his work instantly recognizable and visually engaging. The way he chooses to fill space and weave words for visual balance is thought-provoking as well as attractive to the eye. This combined with his unique voice has made him a standout figure in the world of contemporary art, illustration, and design.
Again, I chose Goodman initially due to the fact that he is still a relatively new designer, but I also resonate heavily with his style being heavily into hand-drawn elements. Looking at my piece is trying to draw on that style while also remaining original in design choices. So things I directly took from Goodman include the line weight being overall the same except for in a few specific cases. Goodman often uses sharpies and paint markers for his work, so the line weight almost always is consistently the same throughout one project. I also initially struggled with how to incorporate color and ended up reverting to a technique that Goodman has employed where the largest, most important words stand alone in color, while the rest of the work remains black and white. As far as the fonts and fillings go for the hand-drawn elements, most of them derive from designs that Goodman consistently employs with my own personal spin on them.
Overall, I think my design most definitely looks as if it was influenced by Goodman. The way that space is managed and filled was a long and laborious task, but I think it resulted in something that has the same visual interest as Goodman’s work. If I was to do this again I would have probably employed more words or phrases into the design, seeing that most of Goodman’s work has copious amounts of words. I do think that the design lives up to the hand-drawn lettering, the emphasis on space, and use of bold colors that Goodman got so famous for in the first place.
DEAD HEAD PUBLISHING
For DEAD HEAD Publishing the main idea was to do something more edgy and iconoclastic. I loved the idea of doing a “skater brand” but a publishing company. The idea was to make a more intricate drawing, but through the sketching process I decided to move away from that in favor of something more simple. The words were always meant to be the main statement so finding and editing the font to my exact vision was an arduous process, but I am very pleased with the results. In my mind a publishing company is meant to be professional and high end, so the idea was to go the entire opposite direction and make something that does its best to break the norm.
Overall, I am super proud of what I was able to create and the message behind what DEAD HEAD stands for. I would be more than happy to represent a brand with this kind of message and voice. I think it encompasses a personal view of mine of not being tethered to the opinion of others in a way that changes you. So the nonchalant and matter-of-fact nature is one of my favorites to represent. I went with pretty obvious choices for the color and I think that it was the correct choice for the brand.
If I was to do the project over, I might spend a little more time on choosing colors that I like and represent me better than red, white, and black. I think that it works here for what I created, I just don’t associate with the scheme in the same way that I do the message and voice. Typography was a challenge because I had a look that I was invested in creating and it took a lot of time to search and tweak the font to make something that I felt proud of. There is not a ton that I would change and I would happily include this in my own portfolio or as a personal logo.