Animation

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At first my idea was to make the whole logo turn around and and have swirling sparkles- the swirling sparkles to represent his magic in the movie. But after doing trials and error, I wasn’t able to get it how I wanted it to. My second idea for the animation was to have the animation pop up and hide in one corner and do the same thing on the other side. The reason is to create curiosity to what it could be. I also used the spiraling zoom effect to bring in the rest of the design of my design together. For the audio choice i chose a fun upbeat jazz instrumental because I felt it goes well with the character’s personality. The second audio I used was his voice from a Youtube video. I specifically chose an audio where he says his name. I wanted it to match up towards the end where everything is put together. Finally what I changed was my logo design itself. My previous logo had the white outline on the design and on the letters but after taking my professor’s advice, i also changed the color theme of the design from shades of brown, white and black to grey, light blue, and white.

sweetheart logo animation

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Sweetheart Publishing Logo Animation

For my logo animation, I knew I wanted to make some revisions with my logo. I ended up choosing two completely new fonts. I was scrolling through Adobe to find a cursive font that I could use for the S in Sweetheart (Lindsey Signature) and I also chose a cleaner but also bold font for the rest of the text (TT Ricordi Allegria). I messed around with how I wanted the text to be positioned until i ended up with this final product and added a line separating the two lines of text. I then changed the overall color of my design to fit the overall vibe I wanted, as well as make it more coherent. I also decided to move the quill from the top to the bottom. As for my animation…I knew I wanted it to animate as if it were handwritten. I first began with the actual logo itself and created a stroke shape layer and selected that stroke to be the track matte layer for my logo. I did the same for the line between the text, and the S as well. I then worked with the rest of the text, I precomposed each one and separated every letter, adjusted them to come up one after the other by a separate key frame, and added a motion blur to make it look more dynamic. I I also adjusted everything in the graph editor (speed) to appear and come in onto the screen as I wanted. Finally, I added a transition at the beginning and the end to make it flow better. For my sound, i knew I wanted to rely solely on sound effects. I found a sort of magical whoosh that I used at the beginning and end of my animation and then added a handwriting sound over any part of the animation that was appearing on screen as if it were written. Overall I am very pleased with how my animation turned out. Working with After Effects has become less scary to me with this project as well and I am happy I got to learn some new things!

RoboBlast Magazine

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For this project we created a magazine layout for 1 out of the 3 topics. I chose the topic about Phonebots, which is about robots who sole purpose is to waste the time of telemarketers. I took inspiration with the title being called Phonebots. The best way was to illustrate a robot on one side and with the robot holding the phone on the other hand. For the other page on the right hand side, I had the bright idea to draw the robot hand holding the facts to bring more illustration to the spread and not be just words.

Project 04: Nabi Animation

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Creating this animation for my publishing company, NABI, was both a challenging and rewarding experience. My logo consists of a simple butterfly that is half red and half blue. This served as the foundation for the animation, and I aimed to bring it to life in a way that reflects the company’s identity and connection to Korean culture. The animation begins with the butterfly gracefully flying into the frame, accompanied by a subtle fluttering sound. This movement not only introduces the logo but also symbolizes the idea of growth and transformation, core values I envision for NABI as a brand.

The highlight of this project is the butterfly’s transition into the Taeguk shape, which mirrors the same red and blue symbol of the Korean flag. The spinning motion and gentle fade between the two forms emphasize harmony and continuity, themes central to the company’s mission of bridging languages and cultures through publishing. As the Taeguk spins and reforms into the butterfly logo, the simplicity and elegance of the design become clear, showcasing the logo’s versatility while maintaining its visual impact.

To conclude the animation, I incorporated the word “NABI” appearing beneath the butterfly, accompanied by three black lines on the left upper wing that represent the Geon trigram from the Korean flag. The soft gong sound that plays as each line appears adds a calming, rhythmic element that ties into the traditional East Asian background music. Together, I feel that the sounds and visuals complement the logo’s simplicity while paying homage to Korean cultural symbolism in a subtle yet meaningful way.

Overall, I am proud of how this animation turned out. The sleek white background, the calming music, and the well-timed sound effects all work together to represent the NABI brand’s core identity: simplicity, balance, and a deep respect for Korean culture. This project allowed me to not only enhance my technical skills in After Effects but also thoughtfully connect my design work to the cultural and conceptual themes that inspire me. If I were to change anything, I may have tried to make the flying butterfly animation more realistic or added more to the Taeguk symbol itself. However, I feel that the final result I have is cohesive, intentional, and reflective of my brand’s vision.

Paperhouse Publishing Logo Animation

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For the animation project, we were instructed to create a 10-second animation in Adobe After Effects. This animation had to be of the logo we designed for our publishing companies in Project 1.

Going into this project, I had a few ideas on how to animate my logo for Paperhouse Publishing. I knew I wanted to keep this animation sophisticated and elegant to match the tone of Paperhouse publishing in Project 1. Additionally, I wanted to include animations for the book pages and the arrow-looking part of the house in my logo.

I began this animation by bringing the book part of the logo into the center. I increased the scale of the book and moved its position downwards to make it appear like it was moving in from far away. As the book came forward, I used puppet pins to make the pages in the book look like they were opening. Next, I worked on the house part of the logo. I knew that I wanted it to look like an arrow moving upwards to tie in the arrow-like section of the house. To do so I brought the house into its correct positioning within the logo, then had it grow upwards. The last visual aspect of the logo to animate was the name “Paperhouse Publishing”. I brought the word “Paperhouse” in so that it synched with the upward direction of the arrow-like house. Lastly, I animated in the word “Publishing” at the bottom. I played around with the different animate in effects until I found one that seemed sophisticated and elegant.

Lastly, I added a sophisticated and elegant-sounding tune that faded out as the logo was pieced together in its true form. I used a wooshing sound at the end to match up with the animation of the word “Publishing”.

Overall, I am happy with the way my logo animation turned out. This was one of my first times using Adobe After Effects, so it was a bit challenging at first. However, I enjoyed learning how to use a new Adobe program and further enhancing my design skills.

Project 4: Lottery Haus Animation

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From the moment I made my logo I knew what I wanted my animation to look like. I started with animating the lever and originally had a little trouble getting it to work. After some google research I saw you can make an object 3d and that helped with creating the whole animation. I just did animated x rotation for the lever and for the letters I simultaneously changed the orientation and position to get the rotating effect and the bounce at the end. I was debating on adding more sound effects when the words came in but I think that would’ve made it over complicated and busy with the music. I overall enjoy what I came up with and think it came out how I envisioned.