Tuxedo Publishing: Publishing One Of A Kind Works Of Art

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Tuxedo Publishing is a publishing company committed to the one of a kind books out there, similar to how every tuxedo cat is one of a kind. We seek out original and meaningful pieces of work, ranging from coffee table books to novels. Tuxedo is commited to diversity, inclusivity, and we believe that every artist deserves a chance at getting published.  

The idea for Tuxedo Publishing was created when my roommate’s tuxedo cat, Toby, took a nap next to my computer while I was working on sketches. A tuxedo cat is a breed of tabby, and they are known for their black and white fur. Every tuxedo cat has a unique coat, and I thought that this would be a good metaphor for a publishing company that seeks out one of a kind works of art. The dark green color ‘tuxedo’ is written in is pulled from the green eyes of the cat. I chose green because Toby has green eyes, and green is commonly associated with wealth. One would hope that if they are getting a book published, it would lead to some good income. The bowtie is a play on design, making the idea of a tuxedo cat literal. The monocle on his eye was added to symbolize that Tuxedo is a publishing company, because many people used to read using a monocle. 

Blue Boot Publishing Co.

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Blue Boot Publishing Co. Logo

For the Logo project, I really was aiming to create a logo that is timeless, clean and sophisticated. I wanted to target creatives looking to further their work with Blue Boot Publishing Co. and used color, a design and typography to do so. The name Blue Boot stood out to me because of its alliteration and simplicity. I figured there were a lot of ways to go about making a logo to match the brand name, but I wanted to do a play on the two “b’s.” Rain-boots seemed to be the perfect image, and when I reflected a boot vertically, the image reflected the perfect amount of symmetry. I had a difficult time deciding whether I wanted the boots to be filled with color and be more illustrative, or to have them outlined and more of a silhouette. To make my decision, I moved forward to figure out and decide which typography to use. In order to have a clean and modern look, Broadacre stood out to me. An outline of the boots felt the most compatible with the stroke weight of the typography I wanted to use. In the variations of the logo, I wanted the boots to be recognizable to customers without text, and I feel as though that was the result. This project challenged me. I would have loved to create a more miraculous logo, but in order to be recognizable and easily transferred, I felt as though blue boot would be the perfect stamp for creative minds to recognize and place upon their work, when published.

I think an additional detail I could have added maybe is a water splash or puddle under the boots to make extremely clear that they are in fact rain-boots. The deep blues and clean white communicated the clean and modern look, and I feel as though paired well with the graphic.

Sweetheart Publishing

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Click the logo to view the full brand guide!

When I first started thinking of ideas for my logo, I knew I wanted to involve my last name sweet. So at first, I began with just the name Sweet Publishing. I knew i wanted it to have a simple and sleek pen stroke look to it to tie into the publishing brand. Right off of the bat, I had the idea of incorporating a wrapped candy within my logo to represent the “sweet”. From here I made a couple of sketches, where I noticed I could make the middle part of the candy be identifiable as the S in sweet.

After a couple of sketches, I realized I was envisioning the candy wrapper ends to emerge into something else as well, which was hearts. So i ultimately decided to have my publishing company be named Sweetheart Publishing.

I once again made several sketches until I was happy with a final product. This took a lot of trial and error. I wanted the hearts to be positioned a certain way…But really creating the circled candy in the middle was the hardest part because I wanted all of my pen strokes to be even and curved WHILE STILL create some sort of an S shape as well. I ended up angling the ends of the hearts to match up together as well so it gave it an idea of continuation. Finally last thing I did in my illustration was draw out a little quill at the end of the pen stroke to make it seem as if it had drawn it out, tying in the publishing title for my company.

I used a cursive handwriting font along with a more formal italic font because I wanted to match the elegance of the design itself but I think in future alterations of this logo I would look into changing the fonts the fit a more simple and elegant look because right now it seems to be a bit whimsical.

I wanted to keep this logo very sleek, elegant, and modern so I came up with a pretty neutral palette although honestly I can see myself changing it now to maybe just being the red color rather than the beige as it adds a little more pop. Overall though, I am very happy with what I was able to create and really enjoyed this process.

Lucille Publishing

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Click this logo to view the full brand guide.

Lucille Publishing aims to bring art closer to you. Through personalized coffee table books, Lucille Publishing creates a book of art that speaks to you. Through our wide selection of art online, you can choose which pieces you want to be featured in your book. Every single piece of art offered on Lucille’s website also has a story from the artist relating to the piece of work. We want the art you chose to be in your book to be connected to you in every way it can be. We want tangible art and stories to promote conversation and creativity among a generation where digital imagery is so ingrained.

Lucille’s logo design is very simple, inspired by the beauty and simplicity of a coffee table book. Helvetica was chosen as the icon of simple and clean fonts. A dark cherry red was chosen as the color because it feels modern and classy. Within the word “Lucille”, the two ll’s make very subtle books, hinting at the reason for the company. When the ll’s are standing alone, the books are incomplete. This is not because they are without the word Lucille, but because they are without you. The building of your unique book is what theoretically “completes” Lucille.

The word Lucille was chosen because coffee table books are classy, and Lucille is meant to be a nod to a time without technology. Lucille is my middle name and was my great grandma’s name. I thought it fit well with the brand’s identity.

I loved this project because I so enjoyed making the brand guide and making something cool come to life. I struggled with this project in terms of the graphic element of the logo. I knew how I wanted the type to look, but the graphic element took me a while to figure out. Overall, I am really proud of how Lucille Publishing turned out.