This is the text for the reflection of our first project, this should be real text by class Monday 3rd of March.
Monthly Archives: February 2025
Bass Publishing Logo Design
This will be a reflection for our first project in J465. I promise this will be real text by class time next Monday.
Rooted in Vision
The Making of EyeLeaf Publishing
For Project 1, I created a logo for EyeLeaf Publishing, a fictional book publishing house that represents insight, growth, and creativity. The goal was to design a brand identity that reflects thoughtful storytelling and organic discovery. The eye leaf symbol was inspired by the idea that books broaden perception, much like a third eye, while also nurturing growth, like a leaf. The eye represents vision and awareness, while the leaves and ink droplet tie back to nature, storytelling, and publishing.
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The design process for EyeLeaf Publishing began with sketching various eye leaf concepts by hand, allowing me to explore different visual interpretations of the brand’s identity. Once I identified the strongest design, I digitized it in Adobe Illustrator, focusing on refining the symmetry and balance of the elements to create a polished and cohesive look. For typography, I experimented with multiple fonts before selecting Beloved Sans paired with Montserrat, achieving a modern yet inviting aesthetic. To complete the design, I chose an earthy green color palette, inspired by nature, to symbolize wisdom, creativity, and the organic essence of storytelling.
The final design is simple yet symbolic, adaptable across various branding materials. I created five logo variations, including vertical, horizontal, and monochrome formats to ensure versatility across print and digital applications. Mock-ups demonstrate how the logo would function on book covers, websites, and marketing materials.
This project taught me how to balance symbolism and simplicity within brand design. Through refining my Illustrator skills and experimenting with typography and color, I gained a deeper appreciation for brand identity and cohesion.
Logo Project: Ephemera Books
For this project I wanted to encapsulate the aesthetic and vision I have of reading books into a publishing company. Right from the beginning I wanted to play on using a luna moth but I didn’t know what my company’s name would be or how I would add my logo into the design. It seemed challenging. At first I played with the name of “Ephemera Publishing” but I didn’t know how to have the wing represent the P in a symmetrical way. That’s when I thought of “Ephemera Books” since this is a publishing company, it’s most likely publishing books. For color choice, I used two distinct colors found in a luna moth which is this green color and a dark purple/maroon color. From the logos we had seen in class, I wanted to strive to make a logo that had both the design and logo name hidden in the design to get the synergy seen from example logos. I think it made for a really strong design. I’m really proud with my design and I think I conveyed my aesthetic vision how I wanted to. I wanted to be a publishing company that targeted people who read books on a “Pinterest” aesthetic level (i.e. mood boards, dark academia, cottagecore, etc.). I think if I were to rework the design at all, it would be to make the ‘E’ and ‘B’ in the design more prominent, I struggled with that a lot initially but where I came to an end felt pretty good.
Vivid Pineapple Logo Design
The first part that I came up with for the name of my company was pineapple. When thinking of a name I sort of just started thinking of the first words that would come to mind. Pineapple was one of those words and it stuck with me throughout the brainstorming process. The “vivid” part of the name did not come until the process of designing the logo. The original name was going to be “Sweet Pineapple,” but when designing the crown of the pineapple, I noticed a “v” shape within it. I decided that I should include a word that started with a V instead and ultimately settled on vivd\id. I felt with vivid I would be able to create a compelling brand voice for the company.
The process of the logo design began with sketching it out. My original idea was keep design the crown of the pineapple as it normally is, with it being made of leaves. One of the leaves however, would be a feather of a pen. I kept drawing it in different ways, but it never seemed to look right. I then thought about designing the crown in the style of a book. After a few tries I ended up on a design I liked and stuck with it through the whole process. All that was left to do was design the logo in Illustrator.
The final design is meant to portray a pineapple with an open book as the crown. This of course represents the brand’s role as a publishing company. I didn’t want to do anything to the main shape of the pineapple, as it is quite a recognizable figure and something people would notice right away. I made sure to choose bright colors to go along with the “vivid” part of the company name. I also felt that bright colors are good way to make the logo stand out. For typography, I settled on the font “Tarif” for the design. I found the font on Adobe Fonts when looking under the filter “funky” and liked the look of it.
Overall, I enjoyed working on this project. I’ve sketched logos in the past just for the fun of it, but I liked getting the opportunity to experience the full process of logo design. It was interesting to learn more about brand guides, as well as researching examples of other brands to give me a better idea of how to go about creating mine.
IDEA logo design
This is the text for the reflection for our first project in J465. I promise this will be real text by class time next Monday!
Mirror Mirror Publishing House
This is my reflection for the Logo Project in J465. This will be real text by class time next Monday!
Ladybug Publishing Logo Design
The first element I chose for my brand was the brand voice. I knew I wanted to make my brand voice welcoming and inclusive because I feel that those are important qualities for any entity to have in relationships whether personal or business.
The hardest part for me was choosing a concept for my company. I had a few trial-and-error concepts before I landed on Ladybug Publishing. I tried coming up with names and logo mocks for various ideas, but none felt strong enough until I came up with the visual idea of a ladybug. One that I worked on for a while was an illustration of a peach pit, but it didn’t give the sophistication that a logo should and didn’t have much symbolism or purpose behind it either.
The visual concept started with a small sketch of a ladybug, but it felt too intricate and unmemorable for a solid logo design. Then, I began to sketch just the ladybug’s body and focus on the spotted design element. I started to like this design because the foundational shape of the body is circular and makes for a good circular logo concept. During my sketching, I realized that the shape of the closed wings against the body came to a point in resemblance to a pen stylus. Then, I decided to manipulate the shape of the wings to emphasize the negative space between them, so I could integrate a stylus shape into the ladybug’s body. Finally, I utilized the negative space even further by adding contrasting detail elements to emphasize the stylus illustration more. Both the ladybug and pen stylus stand out while remaining balanced within the illustration because of my use of bold colors which are both iconic and contrasting.
The typography was the second easiest decision for me. To stay true to the brand voice, I felt that a sans serif was more welcoming and less stiff looking; personally, I am also drawn more to the look of sans serif type. When looking through Adobe Fonts, I came across Tomarik, and immediately downloaded the font family and implemented it into my design. I feel that Tomarik perfectly combined the welcoming and inclusive brand voice by having an imperfect line weight while still looking professional.
Overall, I love my logo design, and I am glad I spent a lot of time in the brainstorming process to reach a concept and design that I am proud of.
Portal Publishing Logo Design
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When I was brainstorming for this project, I kept coming back to the word portal. It was the word that encapsulated a great read. When reading an excellent book it’s hard not to feel like you have stepped through a portal. The word also has a lot of creative energy, so there were plenty of references.
I enjoyed this simple star shape I kept coming across and was constantly playing with its shape in my head to try and incorporate a book-like image. A couple of days later I was reading and laid my book on the bed. When I saw it I recognised it looked like the exact half of the shape I wanted to use.
I created this logo with the idea that it would be two open books facing one another with a shape that resembles an abstraction of a portal between them. I chose these colors because I wanted them to feel reagal, or adjacent to vintage fantasy books. I also chose them to be very inviting, since we want to invite people to read our books, and step through a ‘portal’.
I had a lot of fun with this project; its creative freedom made it enjoyable. I did face challenges though. I had a hard time making things symmetrical. There are imperfections in the logo that if I had put a little more work into wouldn’t be there.
Introducing: Love More Publishing
Creating the Love More Publishing brand was more than just a design project for me. Right from the start, I saw the brand as a symbol of something important: a space dedicated to sharing meaningful narratives while raising awareness for mental health. Each design choice, from the butterfly to the semicolon and the colors chosen, was made to inspire emotions of healing, hope, and strength.
The semicolon played a central role in this project, representing the idea that an individual’s story continues. By incorporating a butterfly, I aimed to add to this concept, emphasizing ideas of change and rebirth. Finding the perfect balance between these two symbols required sketches to combine their ideas. Color played a role in defining the brand’s identity. Choosing shades of purple felt natural, as this color is frequently linked with mental health awareness, healing, and courage.
Overall, it became clear that this project went beyond just creating a logo; it was focused on building a visual identity that tells a story. The completed design incorporates the spirit of Love More Publishing: a commitment to hope, resilience, and the life-changing nature of storytelling in guiding individuals on their journeys. This reflective process has reinforced my belief in the power of design and its ability to convey emotions, inspire change, and develop significant connections.