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When I was brainstorming for this project, I kept coming back to the word portal. It was the word that encapsulated a great read. When reading an excellent book it’s hard not to feel like you have stepped through a portal. The word also has a lot of creative energy, so there were plenty of references.

I enjoyed this simple star shape I kept coming across and was constantly playing with its shape in my head to try and incorporate a book-like image. A couple of days later I was reading and laid my book on the bed. When I saw it I recognised it looked like the exact half of the shape I wanted to use.

I created this logo with the idea that it would be two open books facing one another with a shape that resembles an abstraction of a portal between them. I chose these colors because I wanted them to feel reagal, or adjacent to vintage fantasy books. I also chose them to be very inviting, since we want to invite people to read our books, and step through a ‘portal’.

I had a lot of fun with this project; its creative freedom made it enjoyable. I did face challenges though. I had a hard time making things symmetrical. There are imperfections in the logo that if I had put a little more work into wouldn’t be there.