For this project I wanted to encapsulate the aesthetic and vision I have of reading books into a publishing company. Right from the beginning I wanted to play on using a luna moth but I didn’t know what my company’s name would be or how I would add my logo into the design. It seemed challenging. At first I played with the name of “Ephemera Publishing” but I didn’t know how to have the wing represent the P in a symmetrical way. That’s when I thought of “Ephemera Books” since this is a publishing company, it’s most likely publishing books. For color choice, I used two distinct colors found in a luna moth which is this green color and a dark purple/maroon color. From the logos we had seen in class, I wanted to strive to make a logo that had both the design and logo name hidden in the design to get the synergy seen from example logos. I think it made for a really strong design. I’m really proud with my design and I think I conveyed my aesthetic vision how I wanted to. I wanted to be a publishing company that targeted people who read books on a “Pinterest” aesthetic level (i.e. mood boards, dark academia, cottagecore, etc.). I think if I were to rework the design at all, it would be to make the ‘E’ and ‘B’ in the design more prominent, I struggled with that a lot initially but where I came to an end felt pretty good.